Starting a business is relatively straight forward these days. You have a great idea, register a company and then push forward in the hope of being successful. It’s easy to have a good idea, anyone can do it, the biggest test comes when getting your product or brand out there and making the public aware of what you’re offering. If no one knows what you’re selling or promoting then there’s no point in doing it.
There are several tried and tested ways to market your brand and get it out into the public domain. Here are 3 of the best ways a business can promote themselves.
This a very effective way of making people aware of your brand. It comes with the bonus of being relatively cheap and quick to do. There are plenty of email marketing services out there, make sure you do your research before deciding. Once you have designed your email you can pass it over to the marketing team, they will send your message out to thousands of potential customers just by clicking a few buttons. Remember to compile a list of emails for all customers so you can target them with emails for any new products or sales you have.
Of course it’s a little difficult to sponsor a major sporting event when you’re a small business, but it is still effective. There’s a reason that the major brands invest heavily when sponsoring a major event – that’s because it’s extremely effective. William Hill sponsored the massive boxing match between Joshua & Klitschko, I am sure they would have seen a good return on the amount of people gambling online with William Hill during the event. If you don’t have a big budget then consider sponsoring local events such as fun runs or competitions, it’s an easy way to put your brand in front of a huge crowd.
If done correctly social media can be a valuable tool for any brand. With platforms such as Facebook you are able to target the audience you want to reach with your adverts. If you’re creative you will be able to create an advert that will hopefully go viral – if it goes viral you’ll reach tens of thousands of people throughout the globe. You need to stay on top of your game with social media because it has the ability to boost a brand or destroy it. Don’t hesitate to outsource your social media management to the pros so you can have your in-house staff focus on sales.
Are you a business owner or are you thinking of starting a business? We would love to hear all about your ideas for marketing your brand and also what has worked for you in the past. Simply put your thoughts down in the comment section below. I am looking forward to reading everything you have to share with the community here.