SEO or search engine optimization is a method by which you can target particular keywords which are relative to your website or your business. Once you have targeted these keyword you will appear higher in the results on search engines for these particular keywords. The reason for the importance of this is that very few clients will ever look beyond page 2 of the search results and so appearing high up is key.
Now, the metrics by which SEO is measured can be incredibly complex but there are some simple areas of this which you can focus on in order to manipulate the search engines to help you appear higher. These are simple tips which you can incorporate into your blog posts, in order get ahead of the game when it comes to SEO.
Stick to Your Niche
Whilst it may be tempting to create a general website about things, it is important that you find a niche and stick to it in order to rank highly for keywords. In order to decide upon your topic of choice, you can do some keyword research to find out how much competition there is for each individual keyword. You can of course include other subjects, but in general you should stick to your niche.
For many years people thought that if they simply filled up their blog posts with the keywords which they were aiming for, this however is not a smart strategy. Search engine algorithms are much smarter than this and you need to look for clever ways of incorporating keywords into your blog posts. The idea is to feature keywords next to impactful statements and also to use them as captions for your images as this can can greatly help.
Internal and Authority Links
It is excellent practice if you are able to link between webpages on your site and add authority links from trusted sources such as high ranking websites. Search engines rank your site in terms of SEO, based on how much value you are providing the viewer with, adding additional links such as relevant internal and external links, shows that you are offering your readers greater depth in your articles.
You cannot expect to score high with SEO if you are sporadic with you posting and you should ensure that you are regularly uploading high quality content on your website. Sites with dynamic content always rank higher than those with static content and this is why forums and directories always do so well in terms of ranking highly in search results.
Write Great Content
Ultimately the best way to help your website from both an SEO and a popularity perspective, is to create great content. Make sure that you content is giving viewers something which they will enjoy or take value from, think about how you would feel if you were in their shoes when reading the posts, if you create great content, you are sure to have an abundance of people on your site, and impress the search engines.