Having an online profile in this day and age is absolutely critical to the success of your business and if you are looking to bring in higher sales and more revenue, regardless of what your business is, you ought to at the very least have a company website. In terms how deep you should go into the online world depends very much on your business, social media is a must, a website too, but what about a blog, how necessary is a blog for your business?
In my view, the answer to this is yes and no matter what kind of business you have, you should be looking at adding a ‘blog’ section to your webpage and here are just some of the reasons why.
Driving Traffic to Your Website
Unlike a static homepage, a blog is a relevant and topical debate within your niche about trending subjects. Such is this hot topic nature, you can drive many more people to your website, which means that many more people will see who you are and what you do. You can use your social media pages to share your blog posts which ensures that you are creating and sharing high quality content and driving people towards your company website.
Become an Industry Leader
There are many companies who have become almost as famous for their blog as they have done for their business exploits and with well written and well thought about articles, you can put your hat in the ring to do the same. If your blog posts are respectable then you will see them filter throughout your industry, even amongst your competitors which by its very nature, will turn you into a respected business presence in the industry, above your peers. Not only can you put your business above the rest, you can also gain trust in the industry as a respected source.
If you aren’t familiar with SEO or search engine optimization, it is basically a method by which you can rank highly on search engines when a client searches for keywords which pertain to your business. SEO is made up from a great number of different metrics and one of them is regular and topical content. If you can produce quality and relevant blog posts on your site, you can greatly help your SEO practices and this could see you rank better across all search engines. The higher up the search results that you appear, the more people will see you and the more business which you can bring in.
Blog posting can really help to deepen your relations with the customer and it means that they are unlikely to leave your website in a hurry. The fact that you will be blogging about you own products and your own industry, means that customers can find a one-stop shop in your website which increases how likely they are to stay there and ultimately, to spend money.
Why not give blog posting a try on your business web page and see how you get on!