If you have experience of running a mail marketing campaign you will know how much time it can take, but the good news is that there is a way you can make the whole process more efficient. In this article we will go through the benefits of using a mail merge service.
I think that the quickest way for any business to lose potential clients is by sending out an impersonal email. If you’re looking to make a good impression on your clients, without have to break the bank and use up loads of time, the answer is a mail merge service.
Direct email is still one of the best ways to market your business. The numbers are quite incredible – research has shown that direct mail gets an amazing response of over 4%. Every business needs to learn about mail merge and the impact it can have.
What is Mail Merge?
In simple terms mail merge is a system that allows you to take certain information form your contact list and turn it in to a template. Essentially this will give your mail a personal touch, so the person you are sending the letter to will think it has been created just for them.
What Are The Benefits
When you want to have success with a direct mail campaign one of the biggest factors in making sure that it is personalised. Mail merge makes the whole process quick and simple.
One of the biggest savings with a mail merge is that you won’t have to buy pricey letterheads. With a mail merge you can create templates with ease and print them of as and when you need.
Why You Should Use A Mail Merge Service
It is possible for you to make up your own templates using mail merge, but for those that have tried you will know that it is not a straight forward process. From my personal experience using a professional mail merge service, I found that they made everything much quicker, they created and merged my templates 100 times more efficiently that I could do. The amount of time and stress it saved me made me wish I had used it sooner.
I would love to hear all about your experiences with mail merge and using a mail merge service. All you have to do is pop your thoughts in the comment section below. I’m really looking forward to reading what you guys have to tell – thanks for sharing!