Being a form of Direct Response Advertising, Pay-Per-Click (PPC) is centered on yielding a measurable and profitable return on your marketing efforts. As opposed to spending thousands on general brand awareness, like with TV adverts and billboards, PPC aims to really track every single penny spent on every single advert, and see which brings in Read more about The benefits of using Clever Ads free Adwords Tools[…]
It is possible to make a mistake with your business letterhead beyond having half of it flow off the edge of the page. However, some mistakes are worse than others. Here are the worst mistakes you can make with your company’s letterhead. Failure to Proofread The biggest mistake you can make, According to Consumer Epic, Read more about The worst mistakes you can make with business letterhead[…]
If you have experience of running a mail marketing campaign you will know how much time it can take, but the good news is that there is a way you can make the whole process more efficient. In this article we will go through the benefits of using a mail merge service. I think that the quickest Read more about The Benefits Of Using A Mail Merge Service[…]
Branding is more than the colours you use in your logo or the fonts in your messages, it has to do with the entire experience that customers get when they buy from you. There are a number of things which you might have overlooked that may turn out to be useful for your ecommerce site. Read more about Brand Guidelines: Do You Need This for Your eCommerce Site?[…]
If you or your business have a website, then you know that your site needs constant maintenance. It’s similar to home construction and renovation. Once you have the website, you’ll still have to devote resources to keeping up with it over time. This can be expensive in some cases. However, if you follow these tips, Read more about How to Save Money on Web Design and Maintenance[…]
The checkout process is the most crucial part of the customer journey. After a comprehensive digital marketing campaign, a stunning landing page with compelling product information, and a strong call to action that gets potential customers excited about making a purchase, it is up to your checkout process to ensure conversion happens. Unfortunately, the checkout Read more about 5 Tips on Offering an Impeccable Checkout Experience to Customers[…]
SEO or search engine optimization is a method by which you can target particular keywords which are relative to your website or your business. Once you have targeted these keyword you will appear higher in the results on search engines for these particular keywords. The reason for the importance of this is that very few Read more about 5 SEO tips to keep you ahead of the game[…]