Few fragrances are quite as iconic as Davidoff’s Cool Water – a scent that has achieved true icon status and inspired a raft of (markedly inferior) imitators since it first hit the shelves  back in 1988. Leading fragrance expert Roja Dove describes it as a ‘landmark launch’ and even as it comes of age, it remains one of the most recognisable and wearable men’s fragrances there is. In recent times, the brand has become synonymous with the face (and body) of Lost star Josh Holloway and fans of a well-honed pair of pecs can rest assured that the hugely successful relationship will continue. Yep, he’s just renewed his contract with parent company Coty Prestige for a brand new ad campaign and as these behind-the-scenes shots show, the King of Cool is still in fine fettle. Enjoy!

source : http://groomingguru.co.uk

Lost actor Josh Holloway will star in a new advertising campaign for Davidoff Cool Water

Beauty supplier Coty Prestige has announced it has extended its endorsement agreement with Lost actor Josh Holloway, who will star in a new advertising campaign for the Davidoff Cool Water men’s fragrance. Holloway has been the face of the scent since February 2007 and the new campaign will run worldwide from this summer.

Coty Prestige senior vice-president international European marketing licences Françoise Mariez said: “Josh Holloway is the Cool Water Man. He is full of power, sensuality and a fresh, cool attitude. The strength of the character he plays in Lost, Sawyer, was for us very close to the values that we wanted to express in this fragrance and especially in the New Cool Water Man.”

source : www.dfnionline.com

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